The root of this audiophile negativity in my opinion is because folks are reading MQA materials directed at investors. Things that are attractive to investors may well not hold the same value with the realities of audiophiles.
From the perspective of an audiophile a lot of the MQA material rings multiple alarm bells - people immediately question:
- Is MQA lossy or lossless
- Is MQA another form of DRM
The investor slant is creating a lot of confusion, and hence distraction. It is incredibly difficult for anybody to remain objective about MQA when they have to look for the information themselves.
Put another way - because information about MQA is not readily available from official sources - people have to find out on their own what MQA is from the Internet, and that turned into distraction after distration after distraction.
MQA has messed up it’s branding big time.
Hopefully all this will change in the future. If the web content is to appeal to investors and the like, perhaps MQA is for sale?
Very few companies are likely to be interested to buy MQA - in my short list are Alphabet (Google), Amazon or Apple. What if we turn this around and and consider who would MQA be interested in selling itself to? That narrows the field considerably.
In my opinion there is only one choice. Only one company can guarantee MQA’s survival and success.
That company is Apple. And if done right, it will be a game changer, and overall a positive for the HiFi industry IMO.
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