MQA Is Made For Apple
I hope to write a blog article one day and compare the opinions from these two distinct time-lines: pre-Apple, and post-Apple. There will be some funny gems in there. It has happened before. Some people in the Apple camp were against CISC architecture, and public perception changed overnight when Apple announced they have ditched PowerPC in favour of Intel.
Will there be a big announcement in CES over this partnership? I don’t think so - not without MQA compatible iDevices. But hope it’d be sooner rather than later.
Wait. What about my opinion on MQA? Always heed my first advice:
Do not break down music into simpler components. Music has to be felt.
Ignore all the technicalities and distractions of MQA and simply let your emotions guide you. No amount of techno babble ramble can convince you if MQA is good for you or not.
Have a look at the complexity of music perception, focus on yourself, and if MQA isn’t for you, don’t be negative about it. Yes MQA is not making this easy, but negativity usually raises the profile, not lower it. Remember, it will be better for the industry (perhaps the world?) overall if there is big uptake in High Res. Apple brought the masses of MP3 to the world, let’s hope they can do the same with High Res.